A concept campaign inspired by vintage Nike basketball advertisements, reimagined for the current New York Knicks. The series uses bold typography, minimal compositions, and player-driven narratives to celebrate the identities and stories that define this era of Knicks basketball.
HART OF THE CITY.
A Nike-inspired concept ad highlighting Josh Hart's relentless energy and his identity as the emotional heartbeat of New York basketball.
PROVEN.
A Nike-inspired concept ad celebrating Jalen Brunson's journey from Villanova champion to New York Knicks leader, emphasizing a career built on proving himself at every stage.
UNDERSIZED. UNDENIABLE.
A campaign concept centered around Jalen Brunson's journey from being overlooked to becoming one of the NBA's premier guards.